James Joseph is the moniker for a chain of nationally-recognized, award-winning hair salons in Boston. For several years, until 2011, Mark served as the chief graphic designer. Beyond producing dozens of ads, he created the logo system that connected and differentiated the Salon and Studio(s). He extrapolated the identity to a range of collateral, signage, point-of-sale items and other marketing materials. He also produced a bottle design for hair care products. Overall, his work contributed to a 20-40% growth over a seven-year period for James Joseph while the salons gained recognition and awards from numerous publications like Allure, Boston, Lucky, Glamour.