Not for Profit Marketing
W.E.B. Du Bois Sculpture Project

An independent group of local citizens in Great Barrington, MA, set out to celebrate the most famous native son of their town, W.E.B. Du Bois, by erecting a statue of him in front of the Mason Public Library.

Mark was hired to design and develop a website that recognizes the community effort, solicited potential scupltors and — most importantly — serves as a base for fundraising efforts for this not-for-profit organization. As mock-ups were created, he was also asked to salvage the design of a de facto logo, using a copy of Du Bois’ signature. Since the launch of the website, Mark has produced one-sheet mailers, newsletters and banner ads — in total, a suite of design and digital marketing materials for this non-profit organization.