Tastebud’s work, on behalf of this Los Angeles mental health practice, spanned multiple visual design applications and content development including writing and editing. Initially taking over a WordPress theme migration that was initiated by another service provider, the primary focus evolved into editing much of the content already published on the site — to improve the editorial quality with an eye towards search engine optimization (SEO) — while gradually improving the visual presentation. Continued work with Gender Wellness of Los Angeles (GWLA) bolstered the practice’s presence elsewhere on the Web, including social media profiles, which eventually paid off as the website began to appear on the first page of (organic) Google Search results using relevant search terms.

Over time, a new website design and refinements to the branding scheme were implemented, working with the client’s team on a retainer basis. From 2021-2023, Tastebuds’ contributions extended even further to include preparation for/editing and other post-production/publishing/distribution of the Over the Binary (OTB) podcast. Each episode was presented on Youtube and as an audio-only stream.

Virtually, all of the components used to create the content that is represented in the following reels — supplied video, stock video, graphics, music, etc. — were produced and edited by Mark Gentile, for social media and website embedding.