PORTFOLIO HIGHLIGHT

Healthcare Marketing & Visual Design

Dr. Eugene Lipov

Client since 2023

PORTFOLIO HIGHLIGHT

Healthcare Marketing
& Visual Design

Dr. Eugene Lipov

Client since 2011

It began with an urgent request from my healthcare client to optimize his YouTube channel. Dr. Eugene Lipov, a board-certified anesthesiologist and pain physician, is a pioneer in the treatment of post-traumatic stress (PTS). Though not a psychiatrist, his work bridges the gap between medical and mental health care, with a focus on treating the physiological effects of trauma.

Over the years, Dr. Lipov developed a groundbreaking theory on the use of the stellate ganglion block (SGB) to treat PTS. While this procedure, which involves an injection into a cluster of nerves in the neck, has been FDA-approved since the 1950s for other uses, the medical community has been slow to adopt it as a standard treatment for PTS. However, more than 85% of PTS survivors experience immediate relief, and Dr. Lipov has continued to document and refine the procedure since he first performed it in 2006.

Dr. Lipov’s work extends beyond his medical practice. He’s an advocate for reclassifying PTSD as PTSI (Post-Traumatic Stress Injury) and frequently appears in the media to discuss the biological causes and treatment of severe trauma. He has testified before the U.S. House Committee on Veterans’ Affairs and collaborated with neuroscientists to deepen the understanding of the physiological changes behind PTS. His research has been widely published in peer-reviewed medical journals.

In sum, Dr. Lipov can be described as a physician, an advocate, accomplished author (currently writing his third book), public speaker, podcaster, and innovator. If you continue reading, you’ll learn how my work has served each of his occupations, except for his medical practice.

I first connected with Dr. Lipov in March 2023, introduced by a mutual colleague handling his publicity. At the time, Dr. Lipov was preparing for the release of his book, The Invisible Machine (April 11, 2023), and had just launched a YouTube channel featuring 53 videos, most of which lacked optimized titles and descriptions.

The task was clear: optimize the YouTube channel as soon as possible to support the upcoming book release and media coverage. Within four days, I had:

  • watched all 53 videos;
  • identified relevant keywords for SEO optimization;
  • researched Dr. Lipov’s career to provide accurate, concise descriptions;
  • edited materials from two publicity agencies to create on-brand video summaries;
  • designed a consistent video thumbnail template;
  • organized video content into playlists based on thematic relevance.

The process gave me an in-depth understanding of Dr. Lipov’s work and laid the groundwork for future marketing efforts as new content emerged around the book launch.

* NOTE: More to come for this story

VIEW THE WORK

VIEW THE WORK

digital design & content creation
podcast branding & marketing
motion graphics & video production

Deliverables

Branding / Logo Design
Content Creation
Content Writing/Editing
Digital Design
Graphic Design
Motion Graphics + Video
Podcasting
Print Design
Search Engine Optimization
Social Media Management
Website Design

TechKnowledge

Adobe After Effects
Adobe Audition
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Rush
HTML / CSS
Wordpress

quick links to other highlights

VIEW THE WORK

VIEW THE WORK

digital design & content
podcast branding & marketing
motion graphics & video

Deliverables

Branding / Logo Design
Content Creation
Content Writing/Editing
Digital Design
Graphic Design
Motion Graphics + Video
Search Engine Optimization
Social Media Management
Website Design

TechKnowledge

Adobe After Effects
Adobe Audition
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Rush
HTML / CSS
Wordpress

Motion Graphics & Video Production

Motion Graphics &
Video Production

Podcast Opening Title Graphics | 16:9 >> Four versions of the opening title sequence that were presented to the client, pre-launch; contributions included music selection/editing; a variation of the fourth was ultimately chosen.

Podcast Episode Content | 16:9 >> Clips from two episodes represent contributions to content that combine with elements of visual design and production.

Book Release Promotion | 16:9 >> Two videos represent contributions of graphics, animated text and music selection/editing; second video is edited for brevity and presentation here.

Redefining Diagnosis | 16:9 >> Abbreviated for presentation here, the first of two videos produced to pitch the development of a diagnostic system to potential investors.

Advocacy | 5:4 >> Three videos promote awareness and a call-to-action to influence change; contributions include graphics, animated text and music selection/editing.

Advocacy | Promotion of Various Initiatives | 1:1 (square) >> Four videos promote awareness and call-to-actions around a movement to change the name and diagnosis surrounding post-traumatic stress; contributions include graphics, animated text and music selection/editing.