A modern chophouse serving elevated American comfort cuisine, Jar was named to LA Times “101 Best Restaurants: Hall of Fame.” Initially, Mark was hired to manage social media, newsletter production (final slide) and to slowly help the Los Angeles restaurant refine its branding, culminating in a refresh of the website design. In the end, the scope of work was reduced, but a Web accessibility audit was added — and completed — to the original request.

Among the specific goals, bolster the bar business. Thus, Mark conceived of — and produced — a series of posts, many in video format, titled “The Bar at Jar.”