Shopify eCommerce Web Development
Midnight Rider

As they describe it: “Midnight Rider offers classic American iconography refracted through a modern sensibility, resulting in fashion-forward designs that reflect an earnest enthusiasm for all things Americana.”

More simply put, this shop sells apparel for women, men, and children that reflect the preceding description. Additionally, Midnight Rider offers a selection of accessories, music, and books — celebrating all things retro!

Mark was hired to install and extensively customize a new theme for the Shopify e-commerce store. In addition to the visual structure, which modernized a preexisting visual brand scheme, Mark also successfully configured add-on apps that facilitate extended payment terms for customers along with site-based marketing tools.