PORTFOLIO HIGHLIGHT

Design & Marketing for Therapists
Mental Health Practice

Gender Wellness of Los Angeles

Client from 2014-2023

PORTFOLIO HIGHLIGHT

Design & Digital Marketing
for Mental Health

Gender Wellness of Los Angeles

Client from 2014-2023

Tastebud’s work, on behalf of this Los Angeles mental health practice, spanned multiple visual design applications and content development including writing and editing. Initially taking over a WordPress theme migration that was initiated by another service provider, the primary focus evolved into editing much of the content already published on the site — to improve the editorial quality with an eye towards search engine optimization (SEO) — while gradually improving the visual presentation. Continued work with Gender Wellness of Los Angeles (GWLA) bolstered the practice’s presence elsewhere on the Web, including social media profiles, which eventually paid off as the website began to appear on the first page of (organic) Google Search results using relevant search terms.

Over time, a new website design and refinements to the branding scheme have been introduced, working with the client on a retainer basis. In 2021, Tastebuds’ contributions extended even further to include editing/publishing/distribution of the Over the Binary (OTB) podcast. Each episode was presented on Youtube and as an audio-only stream.

VIEW THE WORK

VIEW THE WORK

Deliverables

Branding / Logo Design
Content Creation
Content Writing/Editing
Digital Design
Graphic Design
Motion Graphics + Video
Newsletter Production
Print Design
Search Engine Optimization
Social Media Management
Website Design

TechKnowledge

Adobe After Effects
Adobe Audition
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Rush
HTML / CSS
Wordpress

VIEW THE WORK

VIEW THE WORK

Deliverables

Branding / Logo Design
Content Creation
Content Writing/Editing
Digital Design
Graphic Design
Motion Graphics + Video
Newsletter Production
Print Design
Search Engine Optimization
Social Media Management
Website Design

TechKnowledge

Adobe After Effects
Adobe Audition
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Rush
HTML / CSS
Wordpress

Motion Graphics & Video Production

Motion Graphics &
Video Production

Virtually, all of the components used to create the content that is represented in the following reels — supplied video, stock video, graphics, music, etc. — were produced and edited by Mark Gentile, for social media and website embedding.

Branding and Spirit | 1:1 (square) >> Six short videos for social media the reflect the positive and inclusive spirit so important GWLA — four videos also connected to website content.

Branding and Spirit | 1:1 (square) >> Three partially edited videos that promote podcast episodes

Branding and Spirit | 16:9 >> An edited version of Episode 9, highlights the contribution of visual design via the opening title sequence, graphic overlays, music selection, etc. These elements also connect to the role that Mark had in planning content for each episode.