Laundry by Shelli Segal

collateral / signage / fashion / print design

Laundry by Shelli Segal is a nationally distributed boutique brand of women’s apparel. As a freelance designer, Mark worked closely with the Creative Director to create corporate collateral, in-store signage, point-of-sale materials, and direct mail promotions. The initial overall challenge centered around streamlining the corporate identity. Consumer-facing and B2B branding evolved with new fonts and a more clean, modern design aesthetic.