James Joseph Salonscollateral / signage / haircare / beauty / logo design / identity design / print design
James Joseph is the moniker for a chain of nationally-recognized, award-winning hair salons in Boston. For several years, until 2011, Mark served as the chief designer. Beyond producing dozens of ads, he created the logo system that connected and differentiated the Salon and Studio(s). He extrapolated the identity to a range of collateral, signage, point-of-sale items and other marketing materials. He, also, produced a bottle design for hair care products. Overall, his work contributed to a 20-40% growth over a seven-year period for James Joseph as the salons gained recognition and awards from numerous publications like Allure, Boston, Lucky, Glamour.