A side project for Mark Gentile, Hip Pictures sells framed wall art and graphic t-shirts which incorporate his own photography. Mark has been responsible for everything: product design/development, logo/identity design, website design/development, and manages the promotional aspects. A relaunch on the Shopify platform has included a refocused SEO approach resulting in higher organic traffic flow.
“When I began to capture the images in my everyday life, I saw that some subjects beg to be photographed and others must be discovered. Sometimes the lighting will make all the difference. Other times, it’s the content that matters most but, often the compelling qualities of a particular image will surface days later through experimentation in digital editing.” —Mark Gentile