COMMUNITIES IN SCHOOL
Communities In Schools (CIS) is a national non-profit organization helping underserved K-12 youths prepare for life in-school and beyond. “Whatever It Takes” was a campaign organized for the CIS Alumni Network, designed to engage and embolden its members. A variety of contests and activities were administered through Facebook and symbolic bracelets were distributed to those who “take the pledge.”
Mark was tasked with designing the visual identity of the campaign and applied it to an array of media including postcard invitations, packaging and Facebook graphic elements.