Cultivating a Small Business Brand Strategy
In order to communicate “brand” for any client, it’s imperative to really get to know you first and, then, to continue ‘the conversation.’ Whether we’re hired to address a particular facet of client’s communication efforts or to formulate a more comprehensive brand strategy, we take ample time to learn about our clients. It’s crucial that we understand the work you do and the vision you have for your business. While much of this happens at the front-end of a relationship, it really never stops.
With this effort in place, we employ a four-pronged approach to web and brand strategy. Design, content, SEO, and social media are the interconnected realms that are addressed, however, our collaborations may focus on any one of them, in coordination with what a client already has in place.
This approach stems from knowing that — in the plainest of terms — what you look like, what you’re talking about, who you’re talking to and where you hang out all work together to significantly inform your brand.